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ART DIRECTOR & WRITER / 2014
THE MISSION WAS TO FIND A WAY TO SHOW THE SIMILARITIES BUT, ALSO SHOW THE INDIVIDUALITY OF EACH FIAT MODEL. WHAT I CAME UP WITH WAS A MOBILE AD THAT YOU LOCK YOUR ROTATION ON YOUR TABLET. THAT WILL ALLOW YOU TO TURN THE AD AND SEE THE VERSATILITY OF THE FIAT LINEUP. WHICH MADE FOR A SIMPLE WAY FOR THE AD TO BECOME INTERACTIVE.