MARTIN WYSOR / ACD
MARTIN WYSOR / ACD
For years, Facebook has been taking consistent action to keep its platform safe. But many people didn’t know about it. And if they did, they often didn’t have any context for the large numbers involved. In this campaign, we changed that information deficit by clearly and confidently explaining exactly what Facebook is doing to keep its platform safe. We brought this story to life through a series Facebook stats paired with unexpected and sticky analogies that work together to give greater context to the truly massive scale of the actions Facebook is taking every day.